It was a deal! Göte had estimated the whole market to be 5000 reels in total and after one customer he had already sold 3000. With the condition that the reels had the name Pebeco (short for Paul Berghaus & Co) on them instead of Record. Sjödahl placed an order of 3000 reels with a promise to order more in the future. Paul Berghaus, the leading wholesaler at that time, and their manager Hakon Sjödahl inspected the reels.
Abu garcia ambassadeur 5000 years series#
He packed the first series of 25 sample reels of each model, 1500, 1600, 17 and went to Gothenburg.
In the autumn of 1939, the engineers worked around the clock to construct a well performing reel and Göte tested them himself by the river and was very pleased. They got the same name as the taximeter – Record. Göte purchased some of the most popular American baitcasting reels at the time for inspiration, combined some of their best features and made a new range of reels. He had always been interested in fishing and his father had even made a simple reel for fishing in the Mörrum river. But he had a flash of genius – AB Urfabriken was going to change market and start manufacturing fishing reels. Göte Borgström was concerned to say the least. The second world war broke out and made the export of taximeters impossible. The future looked bright, but as you may know, other vehicles than taxicabs starting rolling on the European roads that year. The new Record-Taximeter model 39 was ready in 1939 and was a technical marvel. For five years, Göte and his engineer colleague Stig Svensson, worked on creating the lightest, most compact and modern taximeter on the market. Eight years later Carl-August passed away at the age of 63 and his son Göte, by then 30 years old, took over. In 1926 the company started making taximeters for horse wagons and taxicabs. But things didn’t go as planned for Hammarlund – the bills piled up and the company went out of business after 33 years, in the year 1920. Halda expanded and also started manufacturing “telur”, taximeters, typewriters and knitting machines. These sought after pocket watches are today highly valued on the collectors market.
They were given international recognition when receiving gold medals at the world fairs in Chicago 1893, Stockholm 1897 and Paris 1912. Halda manufactured both gold and silver plated pocket watches. Hammarlund thought Svängsta was the ideal location to build a factory, the scenery was beautiful, and the big lot was only 800 Swedish krona, a bargain in those days for being so close to the Mörrum river. This was the year Henning Hammarlund started Sweden’s first pocket watch factory – Halda Fickurfabrik AB, after years of studying at the Swiss Watch making school in Geneva which at the time, was the finest school of its kind.
We start our journey with a historic flashback and rewind the clock 134 years, to the year 1887. But did you know it all started with pocket watches? Ambassadeur, Toby, Hi-Lo and Reflex are all well-known product names.
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